New York Motor Show: finding Ford
I’m writing from Heathrow T5, waiting for a flight to New York, and the 2013 New York International Auto Show.
Last year was my first at #NYIAS and I loved it – both the city (hard not to) and the show. It’s different to glitzy European shows, yes, but is no less endearing.
The car-loving New Yorkers also surprised me: it’s not Motown but they still like their autos and still know their stuff.
I’m thus much looking forward to this year’s show. Particularly as it allows me to look at the US Ford range with new eyes.
See, I’ve been reading the fascinating ‘American Icon: Alan Mulally and the Fight to Save Ford Motor Company’ (highly recommended, btw). Eyes down over the weekend to finish it on the Kindle before I departed.
It reads as quite an achievement, the record of the Mulally years. And it’s a work still in progress, as the new models roll out and the brand focuses ever more strongly on One Ford. This is now a very different Ford to the one of five years ago and it’s in America where this will be felt most strongly.
So that’s a plan: I’m going to spend a good amount of time on the Ford stand, seeing how this revolution manifests itself in the products on display. How is Ford different to GM and Chrysler? What’s today’s benefits of Ford avoiding the Government handouts its two rivals were forced to take? What does One Ford mean in Ford’s home nation?
I’ll report back later in the week…