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	<title>Richard Aucock &#187; Penguin</title>
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	<description>What a motoring journalist learnt today.</description>
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		<title>Ford code read</title>
		<link>http://www.richardaucock.com/ford-code-red/</link>
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		<pubDate>Sun, 09 Aug 2009 21:09:16 +0000</pubDate>
		<dc:creator>richard</dc:creator>
				<category><![CDATA[Detail]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[Fiesta]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Penguin]]></category>

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		<description><![CDATA[COLOUR coding is ace. Take notes. Important? Orange highlighter. For reference? Green highlighter. Something not vital, but good to skim over? Yellow. This logic is inbred because there’s nothing I [...]]]></description>
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<p><strong>COLOUR coding is ace. Take notes. Important? Orange highlighter. For reference? Green highlighter. Something not vital, but good to skim over? Yellow. </strong></p>
<p>This logic is inbred because there’s nothing I find more satisfying than a common design whose purpose is differentiated by colour.</p>
<p><img class="alignleft size-full wp-image-837" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="Ford code red" src="http://www.richardaucock.com/wp-content/uploads/2009/08/Ford-code-red1.jpg" alt="Ford code red" width="300" height="200" />Utility pipes, for example.</p>
<p>• Red for electrical power lines<br />
• Orange for telecoms and optical fibres<br />
• Blue for drinking water<br />
• Yellow for gas<br />
• Green for sewerage and waste</p>
<p>That&#8217;s not all.</p>
<p><img class="alignleft size-full wp-image-847" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="Ford code red 2" src="http://www.richardaucock.com/wp-content/uploads/2009/08/Ford-code-red-2.jpg" alt="Ford code red 2" width="300" height="200" />There&#8217;s Penguin books:</p>
<p>• Orange for general fiction<br />
• Green for crime<br />
• Pink for travel<br />
• Red for drama<br />
• Purple for essays<br />
• Grey for world affairs<br />
• Yellow for ‘misc’</p>
<p>Ford adopted this with the 1989 Fiesta MkIII.</p>
<p><img class="alignleft size-full wp-image-848" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="Ford code red 3" src="http://www.richardaucock.com/wp-content/uploads/2009/08/Ford-code-red-3.jpg" alt="Ford code red 3" width="300" height="200" />How? By altering the pinstriping in the bumper. Utter genius:</p>
<p>• Silver for ‘posh’ Ghia<br />
• Black for ‘cooking’ 1.6S<br />
• Blue for ‘hot’ XR2i<br />
• Green for the ‘scorching’ (and later) RS Turbo</p>
<p>Thus, you could spot the cred of the Fiesta approaching you at 100 paces – the complete antithesis of today’s manufacturer idea of badge-name-less cars.</p>
<p>Today, I still idolise that blue stripe, and would put the green stripe on old Gormley’s Fourth Plinth.</p>
<p>Why, when we know so much more about clear and easy interfaces, are car makers not doing the same today?</p>
<p><a title="Why Ford Econetics break the rules" href="http://www.richardaucock.com/why-ford-econetics-break-the-rules/" target="_blank">Why Ford Econetics break the rules</a></p>
<p><a title="Volkswagen Golf looks to history for GTD inspiration" href="http://www.richardaucock.com/volkswagen-golf-looks-to-history-for-gtd-inspiration/" target="_blank">Volkswagen looks to history for GTD</a></p>
<p><a title="BMW tells me why its instruments are lit in orange" href="http://www.richardaucock.com/bmw-tells-me-why-its-instruments-are-lit-in-orange-an-idrive-insight/" target="_blank">BMW tells me why its instruments are lit in orange</a></p>
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