VAUXHALL’S launch campaign for the new Astra continues apace. The car’s to be properly launched at Frankfurt in two months’ time. But, as is the way of modern media, there’ll ...
VAUXHALL’S launch campaign for the new Astra continues apace. The car’s to be properly launched at Frankfurt in two months’ time. But, as is the way of modern media, there’ll ...
READING: Saab vs Volvo: a tale of two Swedes
Saab and Volvo: two very different companies indeed: “Volvo has 20,000 employees, Saab at the death had 3500. In 2010 Volvo produced 375,000 cars, Saab in its final year managed just 32,000. And Saab’s $940m turnover was dwarfed by the $16.7bn generated by Volvo.”
That’s why Ford paid $6.45bn for Volvo in 1999 - yet GM’s entire stake in Saab cost just $725m…
READING: Gen Y Expected to Change Car-Buying Experience
Gen Y (16-29) will buy cars differently.
But nobody’s quite sure how yet.
Thoughts?
READING: Saab: 8 reasons why it’s not all GM’s fault | CAR
Via @GregFountain1: excellent perspective reading. Still completely blame GM now?
