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	<title>Richard Aucock &#187; motoring research ltd</title>
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		<title>Mini brochure makes fascinating reading</title>
		<link>http://www.richardaucock.com/mini-brochure-makes-fascinating-reading/</link>
		<comments>http://www.richardaucock.com/mini-brochure-makes-fascinating-reading/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 19:31:45 +0000</pubDate>
		<dc:creator>richard</dc:creator>
				<category><![CDATA[Detail]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[classic]]></category>
		<category><![CDATA[Mini]]></category>
		<category><![CDATA[motoring research ltd]]></category>
		<category><![CDATA[mpg]]></category>
		<category><![CDATA[Rover]]></category>

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		<description><![CDATA[STUDYING new car data is something I do every day at Motoring Research Ltd. Torque figures, combined fuel consumption, CO2, weights, boot capacities, the whole shooting match. So it was [...]]]></description>
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<p><strong>STUDYING new car data is something I do every day at <a title="Motoring Research" href="http://www.motoringresearch.com" target="_blank">Motoring Research Ltd</a>.</strong></p>
<p>Torque figures, combined fuel consumption, CO2, weights, boot capacities, the whole shooting match.</p>
<p><img class="alignleft size-full wp-image-525" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="mini-brochure-makes-fascinating-reading" src="http://www.richardaucock.com/wp-content/uploads/2009/04/mini-brochure-makes-fascinating-reading.jpg" alt="mini-brochure-makes-fascinating-reading" width="300" height="200" />So it was with fascination that I flicked through the classic Mini brochure I dug out recently.</p>
<p>That’s Mini Classic – as in, the 1997 Rover-BMW model, by then differentiated from the forthcoming new MINI by yet another name change (and the retention of correct capitalisation).</p>
<p>Looking at it with today&#8217;s eyes, it’s truly fascinating. For example, engine power output of 62bhp is no great shakes by modern 1.3-litre standards: a Peugeot 107’s 1.0-litre triple yields 68bhp.</p>
<p>However, 70lb/ft of torque IS much more like it – particularly as it’s generated at an almost diesel-like 3000rpm. I read into this, lots of low-rev sluggability.</p>
<p>Performance figures still stack up, too – for a tiny city car, 0-60mph in 12.2 seconds is pretty decent, even if aero effects ultimately does limit the maximum to 90mph.</p>
<p><img class="alignleft size-full wp-image-526" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="mini-brochure-makes-fascinating-reading-4" src="http://www.richardaucock.com/wp-content/uploads/2009/04/mini-brochure-makes-fascinating-reading-4.jpg" alt="mini-brochure-makes-fascinating-reading-4" width="300" height="200" />This is, alas, why economy is less than glittering. That modern Peugeot 107 returns well over 60mpg. The Mini? 43mpg combined.</p>
<p>That equates to CO2 emissions of circa 155g/km: compare this, for example, to something like a BMW 320i. Which emits 146g/km (and the diesel 320d puts out just 128g/km).</p>
<p>Still, at least modern car service intervals were quoted. After an initial 6000 mile check, you’d only have to take it to the Rover dealer every 12,000 miles, or 12 months.</p>
<p>That’s probably all for the better, mind. For the dealer’s sake. At the back of the brochure, a finance example is quoted. Yes, a Mini could have been yours, for just £2715 down, then £169 a month for two years.</p>
<p>Great!</p>
<p><img class="alignleft size-full wp-image-528" style="border: 0pt none; margin-left: 10px; margin-right: 10px;" title="mini-brochure-makes-fascinating-reading-3" src="http://www.richardaucock.com/wp-content/uploads/2009/04/mini-brochure-makes-fascinating-reading-3.jpg" alt="mini-brochure-makes-fascinating-reading-3" width="300" height="200" />Sure, you’d have a final payment of £3800 on the PCP scheme, but a minimum guaranteed value of £4700 would easily cover that.</p>
<p>All good? Well, no. See, this £9000 Mini would actually, by that stage, have cost you £10,572. Why? Average APR of 15.9 percent, that’s why.</p>
<p>To modern eyes of 0.5 percent base rates, and car dealers not bothering to get out of bed if they can’t do 0 percent finance, that seems somewhat rich…</p>
<p>More insights on my brochure studies to come!</p>
<p><a title="Can you help me buy a Mini in 2009?" href="http://www.richardaucock.com/can-you-help-me-buy-a-mini-in-2009/" target="_blank">Can you help me buy a Mini in 2009?</a></p>
<p><a title="Why Minis are like Macs" href="http://www.richardaucock.com/why-minis-are-like-macs/" target="_blank">Why Minis are like Macs</a></p>
<p><a title="How Chevrolet today became cool" href="http://www.richardaucock.com/how-chevrolet-today-became-cool/" target="_blank">How Chevrolet today became cool</a></p>
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