LAND Rover has launched a great example of why marketing is brilliant. First, the background. 4x4s have been vilified in recent years. Land Rover makes, well, 4x4s. Its engineers have ...
LAND Rover has launched a great example of why marketing is brilliant. First, the background. 4x4s have been vilified in recent years. Land Rover makes, well, 4x4s. Its engineers have ...
READING: Saab vs Volvo: a tale of two Swedes
Saab and Volvo: two very different companies indeed: “Volvo has 20,000 employees, Saab at the death had 3500. In 2010 Volvo produced 375,000 cars, Saab in its final year managed just 32,000. And Saab’s $940m turnover was dwarfed by the $16.7bn generated by Volvo.”
That’s why Ford paid $6.45bn for Volvo in 1999 - yet GM’s entire stake in Saab cost just $725m…
READING: Gen Y Expected to Change Car-Buying Experience
Gen Y (16-29) will buy cars differently.
But nobody’s quite sure how yet.
Thoughts?
READING: Saab: 8 reasons why it’s not all GM’s fault | CAR
Via @GregFountain1: excellent perspective reading. Still completely blame GM now?
