Posts Tagged ‘BMW

BMW and the Olympics: not a new thing

BMW and the Olympics: not a new thing

BMW’s involvement with the Olympic games is not a new event: nearly 40 years ago, it was again leading the charge at the Games of the XX Olympiad.  Leading the ...

Designing the new F30 BMW 3 Series

Designing the new F30 BMW 3 Series

Designing a BMW 3 Series is one of the hardest tasks in the motor industry. 12.5 million have been sold to date and it is the world’s best selling premium-make ...

BMW ECO PRO

BMW ECO PRO

The biggest influencer of fuel economy is the driver. Low rolling resistance tyres save 3%; auto stop-start can save 5% or more.  The driver, however, can save 20% – and ...

BMW turbos: twin power types for diesel and petrol

BMW turbos: twin power types for diesel and petrol

BMW is committed to a future of turbocharged engines, both diesel and petrol, that will enable it to drop each cylinder set down a peg. The V10 is dead, thank ...

Facebook and Twitter for cars: BMW to the rescue

Facebook and Twitter for cars: BMW to the rescue

Twitter addicts need to tweet all the time. Facebook fans need to update their status, and Like the thoughts of others, constantly. Social media is all-pervasive and smartphones make it ...

BMW 1 Series power meters

BMW 1 Series power meters

BMW is trying something new with the 1 Series, in an experiment it’s not shouting about just yet in case it falls flat. Don’t worry, it’s nothing too far-out. We’re ...

Save the home of Morris

Save the home of Morris

The home of William Morris needs saving – and the National Trust needs £600,000 to do so. Nuffield Place is currently owned by Oxford Nuffield College. It has offered to donate ...

How the Jaguar XKR-S was born

How the Jaguar XKR-S was born

The Jaguar XKR-S started life in a way that will be familiar to designers the world over – using a storyboard process. But although this process sounds suspiciously soft and ...

MINI Coupe: get it now?

MINI Coupe: get it now?

The MINI Coupe was an in-the-metal visual challenge for me last week in Austria. The swirly tape didn’t help. Covering the bit that’s different, emphasising the bit that’s the same. ...

BMW 1 Series M Coupe: 5 day drive

BMW 1 Series M Coupe: 5 day drive

The BMW 1 Series M Coupe adventure continues: courtesy of some logistical brilliance by the BMW PR team, I’ve got one parked outside my house for the next 5 days. ...