SOCIAL media channels continue to both expand and mature. There are ever-more out there – but norms are also developing for the established players, too.
This has got me thinking strategy: I need one!
Here’s my thinking so far: WordPress is my key blog, where my longer, more considered musings go. This is where thoughts developed over several days live; where discussions with car people will be housed – basically, it’s the one I’ll sit down with a pot of tea to work on.
Posterous? This is utter genius for pinging out images, fast. Mine’s lined with Twitter, so I can take an image on the iPhone, email it and have it Tweeted in one seamless 20-second process. It’s genius.
Twitter, of course, is Twitter – it’s where conversations occur, where random snippets go, where people get an idea of what folk are up to and are thinking.
But then what? It’s struck me that I have lots of longer observations that are, to put it simply, too short for WordPress and too long for Twitter! I need another microblog – and am loathe to use Posterous for words as it’s so beautiful for imagery.
Thus, I’m trying out Tumblr. This seems pretty involved and feature-laden at the moment, but I’ve the Bank Holiday to play with it. Unless, that is, you have other tips! If so, do please join in the conversation and help me out.
All good strategists, after all, need guidance…
+ What’s your favourite microblogging platform?
+ Which microblogs do you use for what?
+ How did you develop your social media strategy?
To be honest I only use Twitter as a microblogging platform. I’ve pretty much tried all of them, but with several blogs running as well, I’ve decided to focus on just one.
Thanks for that, Mike – Twitter IS great, no doubt about it! A part of me wonders if I’ll end up defaulting back to it, simply because it’s so amazingly good at what it does – and uber flexible with it.
The problem I have is – who’s going to read all that? Are you appealing to the same people, in which case you should aggregate or simply post all of your information in one place…if not, then carry on. The strategy comes from there – what information do you have, and what do you want to do with it? I think the medium should always be second to the message.
Interestingly, I’ve only ever seen tumblr used for photos and posterous for text and videos, etc. I used to put everything on my blog – microthoughts, pictures, videos, essays, you name it. It’s funny that it has all separated over time.
Did I just say the message should be second to the medium, or the other way round? I meant the way that sounds most sensible.
Fair point: think of the poor guy who has to update it all, too! Posterous is working well, but a day spent playing round with Tumblr has me thinking this fragmentation might not be so straightforward after all.
But, it’s early days, still… you’re right, message always first and foremost. Guess I’m still thinking in terms of a magazine’s permanence, and looking for something similar on the web. Where, of course, the rules and norms are not the same.