CARS . CARS . CARS

Motoring journalist writing on the automotive industry

Richard Aucock
Secrets of the new Toyota Prius

Secrets of the new Toyota Prius

I was honoured to speak with the chief engineer of the new Toyota Prius, Akihiko Otsuka, at the Geneva Motor...

What I learnt from Autocar – 18 March 09

What I learnt from Autocar – 18 March 09

… I saw a heavily cloaked test car a few weeks ago on the M42. Looked like a Jaguar, beneath...

More on the mighty Alpina D3 Bi-Turbo

More on the mighty Alpina D3 Bi-Turbo

Matthew Kidd, sales chief for Alpina GB, dropped me a line after reading my post on the new Alpina D3...

What I learnt… from Autocar, 11 March 2009

What I learnt… from Autocar, 11 March 2009

… Top VW product man Ulrich Hackenberg says customers are prepared to pay more for Bluemotion ‘green’ cars. That’s because...

Social media brings close access to heroes!

Social media brings close access to heroes!

Social Media is all about community, relationships and helping one another out. So, after days puzzling over my WordPress site...

Ford gloom hides people carrier revolution?

Ford gloom hides people carrier revolution?

Ford says it’s cutting Focus production at its Valencia plant, centralising producing at the Saarlouis plant. That’s in reaction to...

The Alpina that’s greener/faster/rarer than a 325d…

The Alpina that’s greener/faster/rarer than a 325d…

BMW usually covers all bases, but a hole in its range was highlighted today. OK, it’s a small hole, but...

Mini search over already? If I’m lucky…

Mini search over already? If I’m lucky…

I’ve been immersing myself in the classic Mini community over the past few days. It’s all come from last week’s...

Speaking live on City Radio FM

Speaking live on City Radio FM

Today, I was a guest speaker on City Talk Liverpool radio. The presenter, Rob McLoughlin, had Eddie O’Hara MP in...

£3 billion classic car industry goes green

£3 billion classic car industry goes green

A classic car mag has launched something I’ve been wondering was possible for years. Making old cars green. Classics Monthly...

Land Rover MINI has big future

Land Rover MINI has big future

Land Rover is going to do a MINI with the new baby Range Rover. Due in 2011, it won’t just...

Can you help me buy a Mini in 2009?

Can you help me buy a Mini in 2009?

We motoring journos are a lucky lot. We drive a heck of a lot of cars – this week alone,...

China’s green example to the world

China’s green example to the world

Earlier in the year, I had dinner in London with visitors from China’s motoring media. They were here on a...

Far from colour me bad for the AA

Far from colour me bad for the AA

COLOUR sells cars. I know that. What I didn’t know was how important it is for branding. Nearly two-thirds of...

How to lose readers in your first 3 words

How to lose readers in your first 3 words

I haven’t learnt (still with me?) any new reasons why speed limits should be cut. Or, indeed, why the should...

Clever cars? We ‘aint seen nothing yet

Clever cars? We ‘aint seen nothing yet

Land Rover, Orange and the Ordnance Survey aren’t known for being particularly complementary bedfellows. But, with the TRL smoothing the...

Suzuki snares some celeb status…

Suzuki snares some celeb status…

This is tenuous. But intriguing. Clive Allen takes delivery of new Suzuki. Shock. Or, so what. It’s an Altitude special...

MultiAir does MultiJet for petrol

MultiAir does MultiJet for petrol

Diesel has devoured the bulk of car maker development budgets in recent years. It’s been a quick and dirty way...

Saab’s lost 2 decades

Saab’s lost 2 decades

I want GM to survive. With its E-REV Chevrolet Volt/Opel Ampera, it has a future fuel revolution on the shelf,...

Honda confuses writer: Not for first time.

Honda confuses writer: Not for first time.

Thinking about what to put in my first proper blog post, the intercom buzzed. Honda delivery driver, it was. Handing...