Land Rover App out snow February 5, 2010
Posted by richard in : Green cars , trackbackLAND Rover has launched a great example of why marketing is brilliant.
First, the background. 4x4s have been vilified in recent years. Land Rover makes, well, 4x4s. Its engineers have been making them ever-more green.
And then, the winter came. And the snow came. And came, and came. 6 million people were stuck at home, and BMWs were abandoned. Cue Breaking News panic, and children stuck at school, and brides unable to get married.
To the rescue? None other than the 4×4. The hero of the hour. And what more famous 4×4 in the UK is there, than the Land Rover? Suddenly, the idea of an all-year machine that has a premium badge, gets you out of a fix and still does 42mpg became the thing of the moment.
Lo, 4x4s, we love you again. Snow joke.
But the brilliance? A new App developed by Land Rover. Which… gives live ski snow reports from the slopes of Britain. Complete with image of Range Rover spanking said slope like a bitch.
You’ve gotta hand it to them. Marketing, when done well, is utter genius…
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