How to do motor industry PR brilliance November 9, 2009
Posted by richard in : What I learned today , trackbackBANGERS4BEN is Car Dealer Magazine’s big money-raising car rally for the automotive industry charity.
BEN provides benevolence to those who need it, which takes serious funds. Hence, the Car Dealer Magazine challenge. MkII.
Plan? Buy an old banger, for £250, then drive it to John O’Groats. And back. No, it doesn’t sound at all simple. Despite this, a record 30 teams entered the challenge this year.
Including Hyundai’s PR office. And, having bought a ‘classic’ £250 Hyundai XG30 – aka Hyundai’s Rolls-Royce – the crew decided a little tweaking was called for.
Result? Brilliance. Utter genius. A triumph.
What? The Hyundai Hy-Roller, that’s what. This is not just any Hyundai XG30. This is a… Hyundai Hyundai XG30.
It’s been given:
• 2-tone paint
• Silver ‘chrome’ grille
• ‘Spirit of Ecstasy’ (or, for pedants, a spray-painted Barbie)
• Smart alloy wheels off a Hyundai Motor Show car
• Ribbons on the bonnet
• A be-capped driver and top-hatted ‘groom’
• A bride in the back (don’t fancy yours much, Mike, etc)
Yes – Hyundai’s PR top man Tom has turned it into a wedding express! Complete with Hyundai badge for his cap, and the grizzliest-looking blow-up bride you ever did see. Total magnificence.
Detailing, from the Rolls-style silver bonnet, to the chrome stick-on frames for the frameless (!) doors, is exquisite.
Where are they now? Somewhere north of Inverness, en route to John O’Groats.
There is no missing them. Meaning that Hyundai, in one fell swoop, shows the entire country its human side is a blimmin’ funny one.
Question is, are they coming back via Gretna Green?
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