SEAT stunned journos this weekend at the Leeds festival – not an easy feat, given how cynical some of our ilk are. These are people that would greet the fuel-free ...
Posts categorized under ‘PR’
VIDEO: Range Rover Evoque on the road
RANGE Rover scoops are everywhere these days, as the launch of the Evoque builds up. I reckon I’ve got, err, one of the best so far (if you’ll indulge me ...
Why Victoria Beckham is right for Range Rover
Range Rover grabbed a sure-fire headline when it revealed the Evoque last week. Victoria Beckham Designs New Baby Range Rover. Yup, Mrs Beckham was the surprise celeb who stepped up ...
Lotus shows how to enrage the motoring journo
LOTUS this week fired up an apoplectic rage of motoring journos exploring ingeniously creative alternative takes on the image of Colin Chapman spinning in his grave (I respectfully bowed out ...
Audi A1 roll offers PR advice
Audi has shown the perils of great-on-paper ideas that go wrong in a marketing stunt that by rights should have you squirming. As the news report explains, the idea was ...
Ford flawless factsheet find: PR finery
FORD ran a press launch for the facelifted S-Max range last month – and, in each test car, laid an A4 factsheet. I cribbed one of these and was so ...
BMW PR shows professionalism of industry
I never thought I’d write that I was stuck in the US for a week because of an erupting volcano. A quick car launch for a facelift became the longest ...
