The BMW 6 Series Gran Coupe costs, on paper, from £61,390. The one you want (the 640d) costs from £63,900. The one we drove on the launch, though, cost at least £79,000.
What was it – an M Sport variant? Nope: M Sport actually ‘only’ adds £4,665, which seems like a bargain when you consider it adds 19-inch alloys, M bodykit, sports seats, anthracite rooflining and lots of M styling details.
Indeed, even the range-topping 650i engine in top-line M Sport trim will only cost from around £75k when it goes on sale in June. No, what’s at work here is options. Lots and lots of options.
Not only is the M Sport trim offered from launch, but BMW’s bespoke Individual trim line is also offered on the new 6 Series Gran Coupe – and it’s choosing from this highly boutique-style range of options where the costs really start to ramp up.
Take the Frozen Bronze paint. The satin finish looks amazing, and it’s the first satin-finish car we’ve seen that’s not in black or white – but it also costs £2,305. Metallic paint is standard.
Upholstery? Of dubious taste in our eyes, but there’s no denying it has impact and is also highly bespoke. How much? £5,635 for the BMW Individual Full Merino leather.
You don’t even get a complementary Alcantara rooflining as standard: that costs £1,185 extra. The white dash trim? Another £490. The 19-inch wheels are only an inch larger than standard but still cost £1,755 more, and if the booming Bang & Olufsen speakers seem impressive, get ready to fork out £3,750 for the full stereo setup.
Excessive, and done only for the launch? Apparently not. It is actually just what customers demand. BMW 6 Series Gran Coupe buyers apparently don’t just want any car, but want the ability to make it bespoke. Average options spend for 6 Series buyers? £10-12,000.
That’s why BMW has worked hard to ensure so many packages and options are available right from standard, when people will be most open to spending big on them. Customers demand it, respond to it and actively indulge in it.
So although the 6 Gran Coupe theoretically starts from £61k, don’t expect many cars in the UK to actually cost that. Indeed, if buyers follow the advice in our first drive and add the must-have Adaptive Drive suspension pack, the entry-level price for the 6 Series Gran Coupe is actually more than £65k. Our test car had that, too. And LED headlights. And BMW Assist. And DAB stereo.
The £100,000 BMW 6 Series Gran Coupe? If not, it wasn’t far off… and it’s a measure of how convincing the 6 Series gran Coupe is as an upmarket luxury GT that it still manages to pull it off.
+ BMW and the Olympics: not a new thing
+ Live blog – Mercedes SL 63 AMG
+ The agony of dropping car keys: strike a chord with anyone?